What's the best way to sell a Fiat Abarth Cabrio? Why, paint up a dozen naked women, of course. No strangers to controversy, ad executives at Richards Group dreamed up this unusual idea, hiring local circus performers, artists and contortionists and a renowned body painter to adorn and configure the women into a shape that resembles the Italian muscle car. Before you start crying, "Photoshop! For reference, here's the car itself:.
Fiat Body-Paints a Bunch of Naked Women Into the Shape of a Car – Adweek
Woman can make anything look good. This is particularly true when said women are either displaying their rack loudly and proudly, or just plain nude. Remember when Coco made Hurricane Sandy look awesome? We rest our case.
This isn't the first time hot naked women have been painted like objects in advertising. It isn't even the first time hot naked women have been painted like cars. But this ad for the Fiat Abarth Cabrio involves hot naked women, so we'll talk about it anyway. This little stunt by The Richards Group involved a whole tribe of naked circus performers, dancers and contortionists, along with one heck of a good body painter.
A bit of ancient history first. I started working on car magazines in , as a sub-editor on Autocar. I was later fired. But one week we had the new and incredibly exciting NSX in for test, and one evening I was allowed to take it home.